Recently, the list of winners for iF DESIGN AWARD 2025, one of the most prestigious design competitions in the world, was officially announced. The work Creative Design for Beijing Zoo, created by the team led by Professor Liu Weishang (including Zuo Sixue, etc.) from the School of Arts and Design, stood out from over 10,800 entries from 72 countries and regions to win this year's iF Design Award with its unique design concept and outstanding visual presentation. This marks the first time our university has received this internationally renowned design award in the category of Brand and Communication Design.
Evaluation Form for Award-Winning Works
The fact that our professor and students from the School of Arts and Design have been recognized by the Award for the first time not only attests to the endorsement of our designs by the international design community, but also underscores the strength of our design programs on the international stage. This reflects the significant achievements of the School of Arts and Design in constantly improving teaching methods, devising innovative teaching models, and making its teaching more practical. It also marks a big step forward for the School of Arts and Design, showcasing its enhanced capacity for nurturing talent in design and innovation, as well as its international influence in this regard.
Photo from the iF jury evaluation scene
The iF Design Award, abbreviated as "iF", was established in 1953. The award is held by the iF Industrie Forum Design Hannover in Germany. It is one of the oldest, most authoritative and influential design awards in the world. The entries are evaluated based on the core criteria of "innovation, practicality, aesthetic value, and social significance". The iF Design Award is known to be one of the top three design awards in the world, alongside the Red Dot Award and IDEA Award. It's also hailed as the "Oscar Award of the Design World" and the "Olympic Award for Product Design". The winning works represent the pinnacle of global design excellence.
